Powering Australia's Roadside Assistance

Peter is the founder and CEO of the business, bringing extensive experience across insurance and assistance markets both in Australia and internationally. He has built his career around creating practical, customer-focused solutions and understands what it takes to deliver support when it matters most. Peter has helped shape a company that takes roadside assistance seriously while bringing a more modern, responsive approach to the industry. He is passionate about building strong partnerships, delivering real value for clients, and challenging traditional ways of thinking to find better outcomes.

Ian brings extensive experience across insurance, automotive manufacturers, fleet management, financiers and assistance, both locally and internationally. He is known for his ability to connect the dots, solve complex problems and find a path forward that works for everyone involved. With a commercial mindset and a strong focus on relationships, Ian helps turn challenges into practical opportunities for clients and partners alike. He is a firm believer that the best outcomes come from smart thinking, collaboration and a willingness to look beyond the obvious.

Michael brings broad experience across insurance, automotive manufacturers, fleet management, financiers and assistance, with a strong focus on operational excellence and delivering outcomes that last. He has a sharp eye for detail and enjoys getting into the nuts and bolts of a challenge to make sure the right solution is built from the ground up. Known for combining structure with fresh thinking, Michael plays a key role in keeping the business moving forward in a practical and progressive way. He is always looking for smarter ways to improve service, performance and delivery.

Channen joined the business new to the industry and quickly built a strong reputation as a trusted and knowledgeable account manager. She thrives on keeping things moving, building momentum and making sure clients feel supported every step of the way. With a natural ability to build relationships and find win-win outcomes, Channen brings great energy and a practical approach to her role. She is a great example of the business’s modern mindset: curious, committed, and always focused on finding the best way forward for clients and partners.

Maja brings a breadth of experience that complements her role and adds real value to the way she supports clients and colleagues. She is highly organised, detail-focused and known for delivering with consistency and care. Maja combines a calm, professional approach with a strong sense of accountability, helping ensure that the moving parts stay aligned and nothing gets missed. She plays an important role in creating confidence for clients through clear communication, reliable delivery and a focus on getting things right the first time.

Graeme brings extensive experience across supply chain and assistance, both locally and internationally, along with a deep understanding of how strong networks are built and maintained. He has a wealth of knowledge when it comes to finding the best solution for each situation, balancing service, performance and practical outcomes. Graeme is known for his thoughtful approach and his ability to navigate complexity without losing sight of what matters most. He plays a key role in making sure the network behind the service is as reliable, responsive and effective as the support it delivers.